Sign in
Safae Ait Hamou-ou-Brahim
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Purchase Intention
Online Retailers
Electronic Word Of Mouth
Web Pages
Top Venues
ICEB
</>
Publications
</>
Safae Ait Hamou-ou-Brahim
,
Soukaina Zaoui
,
Haiwei Zhou
,
Dechun Huang
The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender.
ICEB
(2022)