Soukaina Zaoui

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Purchase Intention

Online Retailers

Electronic Word Of Mouth

Top Venues

Publications

Safae Ait Hamou-ou-Brahim, Soukaina Zaoui, Haiwei Zhou, Dechun Huang
The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender. ICEB (2022)