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Towards Efficient and Informative Omni-Channel Customer Relationship Management.

Matthias CarneinMarkus HeuchertLeschek HomannHeike TrautmannGottfried VossenJörg BeckerKarsten Kraume
Published in: ER Workshops (2017)
Keyphrases
  • customer relationship management
  • data mining applications
  • data mining systems
  • customer churn
  • relationship management
  • database
  • clustering method
  • fuzzy clustering