Markus Heuchert

Publication Activity (10 Years)

Years Active: 2017-2020
Publications (10 Years): 6

Top Topics

Service Systems

Conceptual Modeling

Relationship Management

Top Venues

Publications

Markus Heuchert, Yannick Verhoeven, Ann-Kristin Cordes, Jörg Becker
Smart Service Systems in Manufacturing: An Investigation of Theory and Practice. HICSS (2020)
Markus Heuchert, Benjamin Barann
Bpm2tpm: the Knowledge Transfer from Business Process to TouchPoint Management. ECIS (2019)
Markus Heuchert
Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation. CBI (1) (2019)
Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes, Jörg Becker
An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept. MKWI (2018)
Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker
Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry. MKWI (2018)
Matthias Carnein, Markus Heuchert, Leschek Homann, Heike Trautmann, Gottfried Vossen, Jörg Becker, Karsten Kraume
Towards Efficient and Informative Omni-Channel Customer Relationship Management. ER Workshops (2017)