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An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept.
Markus Heuchert
Benjamin Barann
Ann-Kristin Cordes
Jörg Becker
Published in:
MKWI (2018)
Keyphrases
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entity relationship
information systems
case study
management system
conceptual model
decision support
relational databases
software engineering
description logics
data management
development process
metamodel