Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment.
Richard J. SchonbergerPublished in: Interfaces (1999)
Keyphrases
- product design
- consumer behavior
- product quality
- production planning
- manufacturing process
- mass customization
- product development
- mass production
- quality control
- website
- manufacturing processes
- manufacturing companies
- life cycle
- small and medium sized
- viral marketing
- customer support
- raw material
- social media
- manufacturing industry
- potential customers
- short and long term
- decision making
- real world
- conceptual design
- marketing campaigns
- automotive industry
- customer base
- concurrent engineering
- data mining
- semiconductor manufacturing
- production line
- news articles