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Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention.

Donna SmithÁngel Hernández-GarcíaÁngel Francisco Agudo-PeregrinaJoseph F. Hair Jr.
Published in: SMSociety (2016)
Keyphrases
  • social networks
  • social media
  • medical images
  • viral marketing
  • website
  • social networking
  • network structure
  • artificial intelligence
  • response time
  • customer relationship management
  • purchase intention