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Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention.
Donna Smith
Ángel Hernández-García
Ángel Francisco Agudo-Peregrina
Joseph F. Hair Jr.
Published in:
SMSociety (2016)
Keyphrases
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social networks
social media
medical images
viral marketing
website
social networking
network structure
artificial intelligence
response time
customer relationship management
purchase intention