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Joseph F. Hair Jr.
Publication Activity (10 Years)
Years Active: 2016-2021
Publications (10 Years): 2
Top Topics
Social Networking
Prediction Algorithm
Purchase Intention
Top Venues
SMSociety
Ind. Manag. Data Syst.
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Publications
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Joseph F. Hair Jr.
Next-generation prediction metrics for composite-based PLS-SEM.
Ind. Manag. Data Syst.
121 (1) (2021)
Donna Smith
,
Ángel Hernández-García
,
Ángel Francisco Agudo-Peregrina
,
Joseph F. Hair Jr.
Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention.
SMSociety
(2016)