Donna Smith

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Social Networking

Purchase Intention

Top Venues

Publications

Donna Smith, Ángel Hernández-García, Ángel Francisco Agudo-Peregrina, Joseph F. Hair Jr.
Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention. SMSociety (2016)