Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers. A Post-Pandemic Diagnosis in Peru.
Ana Paula AlegriaStefano BragagniniMarcos Fernando Ruiz-RuizPublished in: ICIBE (2023)
Keyphrases
- information goods
- online retailers
- marketing strategies
- electronic commerce
- consumer behavior
- market segments
- business transactions
- potential customers
- customer data
- online stores
- customer preferences
- medical diagnosis
- multi channel
- online shopping
- fault diagnosis
- model based diagnosis
- dynamic model
- dynamical systems
- fault detection
- real time
- customer behavior
- competitive advantage
- financial services
- customer relationship management
- marketing campaigns
- customer satisfaction
- business activities
- electronic marketplaces
- purchase behavior
- customer base
- pricing strategies
- product information
- web services