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Ana Paula Alegria
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Consumer Behavior
Customer Base
Marketing Campaigns
Online Retailers
Top Venues
ICIBE
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Publications
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Ana Paula Alegria
,
Stefano Bragagnini
,
Marcos Fernando Ruiz-Ruiz
Commercial Dynamics between Fast-Moving Consumer Goods Companies and Traditional Channel's Customers. A Post-Pandemic Diagnosis in Peru.
ICIBE
(2023)