Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry.
Pushpender KumarAnupreet Kaur MokhaPublished in: Int. J. E Bus. Res. (2022)
Keyphrases
- customer relationship management
- customer satisfaction
- customer loyalty
- marketing strategies
- internet banking
- banking industry
- customer retention
- service quality
- commercial banks
- competitive advantage
- call center
- business decisions
- data mining
- user satisfaction
- data mining applications
- data mining technology
- customer data
- customer churn
- customer segmentation
- electronic commerce
- website design
- databases
- response time
- information technology
- data analysis