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Anupreet Kaur Mokha
ORCID
Publication Activity (10 Years)
Years Active: 2021-2022
Publications (10 Years): 3
Top Topics
Brand Image
Customer Satisfaction
Customer Segmentation
Banking Industry
Top Venues
Int. J. E Bus. Res.
Int. J. Online Mark.
J. Electron. Commer. Organ.
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Publications
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Anupreet Kaur Mokha
,
Pushpender Kumar
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach.
J. Electron. Commer. Organ.
20 (1) (2022)
Pushpender Kumar
,
Anupreet Kaur Mokha
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry.
Int. J. E Bus. Res.
18 (1) (2022)
Anupreet Kaur Mokha
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry.
Int. J. Online Mark.
11 (3) (2021)