Pushpender Kumar

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Customer Loyalty

Customer Relationship Management

Customer Segmentation

Internet Banking

Top Venues

Int. J. E Bus. Res.

J. Electron. Commer. Organ.

Publications

Anupreet Kaur Mokha, Pushpender Kumar
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach. J. Electron. Commer. Organ. 20 (1) (2022)
Pushpender Kumar, Anupreet Kaur Mokha
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry. Int. J. E Bus. Res. 18 (1) (2022)