Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach.
Anupreet Kaur MokhaPushpender KumarPublished in: J. Electron. Commer. Organ. (2022)
Keyphrases
- customer satisfaction
- customer loyalty
- marketing strategies
- customer retention
- service quality
- customer service
- customer relationship management
- online shopping
- user satisfaction
- customer data
- internet shopping
- data mining
- internet banking
- customer support
- service providers
- customer segmentation
- search engine
- database