Consumer processing of virtual experience in e-commerce: A test of an integrated framework.

Published in: Comput. Hum. Behav. (2012)

Keyphrases

electronic commerce
real time
consumer behavior
virtual environment
test data
online stores
augmented reality
data sets
database
virtual world
internet usage
virtual reality
test cases
test suite
online shopping
electronic marketplaces
structural equation modeling
business transactions