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The Value to Consumers of IT-Supported a la Carte Pricing: An Empirical Test of the Strategic Decommoditization Hypothesis.
Nelson F. Granados
Robert J. Kauffman
Hsiangchu Lai
Huang-chi Lin
Published in:
HICSS (2011)
Keyphrases
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case study
decision making
database
knowledge management
competitive environment
neural network
multi agent
test cases
statistical tests
information overload
online shopping
capacity planning
pricing strategies
strategic decisions
information goods