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Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers.
Jaspreet Kaur
Rambabu Lavuri
Ratri Parida
Sujay Vikram Singh
Published in:
J. Glob. Inf. Manag. (2023)
Keyphrases
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purchase intention
online shopping
product quality
online stores
virtual communities
survey data
quality control
customer satisfaction
process control
website
user experience
service quality
electronic word of mouth