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Rambabu Lavuri
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Electronic Word Of Mouth
Purchase Intention
Online Stores
Top Venues
J. Glob. Inf. Manag.
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Publications
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Jaspreet Kaur
,
Rambabu Lavuri
,
Ratri Parida
,
Sujay Vikram Singh
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers.
J. Glob. Inf. Manag.
31 (1) (2023)