Sujay Vikram Singh

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Purchase Intention

Top Venues

J. Glob. Inf. Manag.

Publications

Jaspreet Kaur, Rambabu Lavuri, Ratri Parida, Sujay Vikram Singh
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers. J. Glob. Inf. Manag. 31 (1) (2023)