Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing.
Heikki KarjaluotoHeikki LehtoMatti LeppäniemiChanaka JayawardhenaPublished in: Electron. Mark. (2008)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- individual differences
- direct marketing
- customer service
- consumer behavior
- potential customers
- purchase behavior
- database marketing
- mobile devices
- viral marketing
- electronic commerce
- mobile advertising
- data mining
- customer base
- customer data
- mobile phone
- social media
- customer segmentation
- social influence
- marketing campaigns
- access control
- mobile applications
- personality traits
- customer support
- customer satisfaction
- third party
- mobile payment
- telecommunications industry
- customer churn
- internet shopping
- behavior patterns
- commercial banks
- transactional data
- credit card
- mobile users
- website
- social networks