Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment.
Terry J. HillRafael MendaDavid M. DiltsPublished in: Interfaces (1999)
Keyphrases
- consumer behavior
- production planning
- product quality
- product design
- manufacturing process
- product development
- life cycle
- mass production
- decision making
- website
- mass customization
- small and medium sized
- concurrent engineering
- potential customers
- viral marketing
- quality control
- customer base
- short and long term
- production line
- long term
- social media
- manufacturing systems
- manufacturing processes
- raw material
- automotive industry
- customer relationship management
- real world
- manufacturing industry
- marketing campaigns
- process control
- conceptual design