Zheyin (Jane) Gu

Publication Activity (10 Years)

Years Active: 2013-2024
Publications (10 Years): 3

Top Topics

Pricing Strategies

Consumer Behavior

Switching Costs

Information Goods

Top Venues

Inf. Syst. Res.

Publications

Jeffrey D. Shulman, Zheyin (Jane) Gu
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. Mark. Sci. 43 (1) (2024)
Zheyin (Jane) Gu, Xinxin Li
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market. Inf. Syst. Res. 34 (2) (2023)
Zheyin (Jane) Gu, Giri Kumar Tayi
Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies. MIS Q. 41 (2) (2017)
Zheyin (Jane) Gu, Giri Kumar Tayi
Research Note - Investigating Firm Strategies on Offering Consumer-Customizable Products. Inf. Syst. Res. 26 (2) (2015)
Zheyin (Jane) Gu, Yunchuan Liu
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Mark. Sci. 32 (4) (2013)
Zheyin (Jane) Gu, Ying Xie
Facilitating Fit Revelation in the Competitive Market. Manag. Sci. 59 (5) (2013)