Yousra Asaad

Publication Activity (10 Years)

Years Active: 2017-2023
Publications (10 Years): 2

Top Topics

Online Retailers

Socio Cognitive

Top Venues

Inf. Technol. People

Comput. Hum. Behav.

Publications

Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal, Yousra Asaad
Consumers' willingness to share digital footprints on social media: the role of affective trust. Inf. Technol. People 36 (2) (2023)
Yang Yang, Yousra Asaad, Yogesh Dwivedi
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Comput. Hum. Behav. 73 (2017)