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Examining the impact of gamification on intention of engagement and brand attitude in the marketing context.

Yang YangYousra AsaadYogesh Dwivedi
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • data mining
  • website
  • long term
  • context aware
  • contextual information
  • game mechanics
  • information systems
  • learning environment
  • social media
  • theory of planned behavior