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Examining the impact of gamification on intention of engagement and brand attitude in the marketing context.
Yang Yang
Yousra Asaad
Yogesh Dwivedi
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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data mining
website
long term
context aware
contextual information
game mechanics
information systems
learning environment
social media
theory of planned behavior