Consumers' willingness to share digital footprints on social media: the role of affective trust.
Syed Sardar MuhammadBidit Lal DeySharifah Faridah Syed AlwiMuhammad Mustafa KamalYousra AsaadPublished in: Inf. Technol. People (2023)
Keyphrases
- social media
- online consumer
- social connections
- reputation management
- social networks
- consumer trust
- user generated content
- big data
- trust model
- user generated
- social media data
- trust evaluation
- personality traits
- social networking
- digital libraries
- consumer behavior
- public key infrastructure
- online retailers
- socio cognitive