Yie-Fang Kao

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Quality Control

Purchase Intention

Top Venues

Publications

Yi-Cheng Ku, Yie-Fang Kao, MingJiao Qin
The Effect of Internet Celebrity's Endorsement on Consumer Purchase Intention. HCI (23) (2019)