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The Effect of Internet Celebrity's Endorsement on Consumer Purchase Intention.

Yi-Cheng KuYie-Fang KaoMingJiao Qin
Published in: HCI (23) (2019)
Keyphrases
  • purchase intention
  • online shopping
  • product quality
  • online stores
  • virtual communities
  • survey data
  • customer satisfaction
  • service quality
  • quality control
  • internet advertising
  • real time
  • control system