Wendy W. Moe

Publication Activity (10 Years)

Years Active: 2004-2013
Publications (10 Years): 0

Top Topics

Positive Or Negative

Evaluation Methods

Top Venues

Decis. Support Syst.

Publications

Michael Braun, Wendy W. Moe
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. Mark. Sci. 32 (5) (2013)
Wendy W. Moe, David A. Schweidel
Online Product Opinions: Incidence, Evaluation, and Evolution. Mark. Sci. 31 (3) (2012)
Gauri Kulkarni, P. K. Kannan, Wendy W. Moe
Using online search data to forecast new product sales. Decis. Support Syst. 52 (3) (2012)
Eric J. Johnson, Wendy W. Moe, Peter S. Fader, Steven Bellman, Gerald L. Lohse
On the Depth and Dynamics of Online Search Behavior. Manag. Sci. 50 (3) (2004)
Wendy W. Moe, Peter S. Fader
Dynamic Conversion Behavior at E-Commerce Sites. Manag. Sci. 50 (3) (2004)