Wen-Shin Liu

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Consumer Behavior

Purchase Intention

Top Venues

Publications

Chien-Wen Chen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, Ya-Ting Tang
Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. IC4E (2021)