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Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks.
Chien-Wen Chen
Wen-Shin Liu
Wen-Kuo Chen
Pi-Ying Hsu
Ya-Ting Tang
Published in:
IC4E (2021)
Keyphrases
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social media
online shopping
consumer behavior
sponsored search
search advertising
online advertising
social networks
purchase intention
electronic word of mouth
search engine
user behavior
click prediction
web search
virtual communities