Vilma Todri

Publication Activity (10 Years)

Years Active: 2014-2022
Publications (10 Years): 6

Top Topics

Personality Traits

Marketing Strategies

Online Consumer

Empirical Evidence

Top Venues

Inf. Syst. Res.

Publications

Vilma Todri
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior. Mark. Sci. 41 (1) (2022)
Panagiotis Adamopoulos, Vilma Todri, Anindya Ghose
Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process. Inf. Syst. Res. 32 (1) (2021)
Vilma Todri, Anindya Ghose, Param Vir Singh
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel. Inf. Syst. Res. 31 (1) (2020)
Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms. Inf. Syst. Res. 29 (3) (2018)
Panagiotis Adamopoulos, Anindya Ghose, Vilma Todri
Demand Effects of the Internet-of-Things Sales Channel. ICIS (2018)
Anindya Ghose, Param Vir Singh, Vilma Todri
Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics. ICIS (2017)
Panagiotis Adamopoulos, Vilma Todri
Personality-Based Recommendations: Evidence from Amazon.com. RecSys Posters (2015)
Panagiotis Adamopoulos, Vilma Todri
The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. KDD (2015)
Panagiotis Adamopoulos, Vilma Todri
Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media. ICIS (2014)
Vilma Todri, Panagiotis Adamopoulos
Social Commerce: An Empirical Examination of the Antecedents and Consequences of Commerce in Social Network Platforms. ICIS (2014)