Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media.
Panagiotis AdamopoulosVilma TodriPublished in: ICIS (2014)
Keyphrases
- social media
- social media streams
- social media data
- real world events
- user activity
- user participation
- social connections
- social networking
- social networks
- user satisfaction
- twitter users
- big data
- user generated content
- social activities
- big data analytics
- news events
- user interface
- collaborative filtering
- brand image
- news media
- social media platforms
- event detection
- user interaction
- recommender systems
- social media sites
- social media content
- website
- case study
- user model
- online social media
- user behavior