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Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel.
Vilma Todri
Anindya Ghose
Param Vir Singh
Published in:
Inf. Syst. Res. (2020)
Keyphrases
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online advertising
trade off
user behavior
behavioral targeting
advertising campaigns
display advertising
internet advertising
user experience
long tail
contextual advertising
electronic commerce
relevance feedback
user preferences
retrieval systems
keywords
online shopping
search advertising
data mining