Sven Heidenreich

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 3

Top Topics

Social Commerce

Mass Customization

Top Venues

Electron. Mark.

IEEE Trans. Engineering Management

Publications

Sven Heidenreich, Franziska Handrich, Tobias Kraemer
Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success. Electron. Mark. 33 (1) (2023)
Franziska Handrich, Sven Heidenreich, Tobias Kraemer
Innovate or game over? Examining effects of product innovativeness on video game success. Electron. Mark. 32 (2) (2022)
Fabian Futterer, Sven Heidenreich, Patrick Spieth
Is New Always Better? How Business Model Innovation Affects Consumers' Adoption Behavior. IEEE Trans. Engineering Management 69 (5) (2022)