Innovate or game over? Examining effects of product innovativeness on video game success.

Franziska Handrich Sven Heidenreich Tobias Kraemer

Published in: Electron. Mark. (2022)

Keyphrases

video games
game play
educational games
game design
game playing
learning experience
computer games
game players
learning tools
game based learning
game engine
serious games
life cycle
game mechanics
learning outcomes
reinforcement learning
game theoretic
digital games
game development
commercial games