Franziska Handrich

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 2

Top Topics

Search Efficiency

Top Venues

Electron. Mark.

Saarland University, Saarbrücken, Germany (PHD)

Education History

Saarland University, Saarbrücken, Germany

PHD

Publications

Sven Heidenreich, Franziska Handrich, Tobias Kraemer
Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success. Electron. Mark. 33 (1) (2023)
Franziska Handrich, Sven Heidenreich, Tobias Kraemer
Innovate or game over? Examining effects of product innovativeness on video game success. Electron. Mark. 32 (2) (2022)