Login / Signup
Fabian Futterer
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Mass Customization
Social Commerce
Innovation Diffusion Theory
Product Information
Top Venues
IEEE Trans. Engineering Management
</>
Publications
</>
Fabian Futterer
,
Sven Heidenreich
,
Patrick Spieth
Is New Always Better? How Business Model Innovation Affects Consumers' Adoption Behavior.
IEEE Trans. Engineering Management
69 (5) (2022)