Subroto Roy

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Content Management

Contextual Advertising

Top Venues

Publications

K. Sudhir, Subroto Roy, Mathew Cherian
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. Mark. Sci. 35 (6) (2016)