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Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.

K. SudhirSubroto RoyMathew Cherian
Published in: Mark. Sci. (2016)
Keyphrases
  • targeted advertising
  • multimedia
  • neural network
  • multimedia data
  • real time
  • databases
  • expert systems
  • peer to peer
  • web content
  • user generated
  • content management
  • contextual advertising