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Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
K. Sudhir
Subroto Roy
Mathew Cherian
Published in:
Mark. Sci. (2016)
Keyphrases
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targeted advertising
multimedia
neural network
multimedia data
real time
databases
expert systems
peer to peer
web content
user generated
content management
contextual advertising