Mathew Cherian

Publication Activity (10 Years)

Years Active: 2008-2016
Publications (10 Years): 1

Top Topics

Content Management

Contextual Advertising

Top Venues

Publications

K. Sudhir, Subroto Roy, Mathew Cherian
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. Mark. Sci. 35 (6) (2016)
Myrna Flores, Mathew Cherian, Luca Canetta
Scenarios to Collaborate with Emerging Markets: Initial Focus India. Virtual Enterprises and Collaborative Networks (2008)
Myrna Flores, Mathew Cherian, Claudio Roberto Boër
Towards a Sustainable Innovation Framework to Assess New Indo-Swiss Collaboration Scenarios. Virtual Enterprises and Collaborative Networks (2008)