Simone Guercini

Publication Activity (10 Years)

Years Active: 2018-2023
Publications (10 Years): 2

Top Topics

Business Strategy

Customer Retention

Short And Long Term

Top Venues

Electron. Commer. Res.

Publications

Matilde Milanesi, Simone Guercini, Andrea Runfola
Let's play! Gamification as a marketing tool to deliver a digital luxury experience. Electron. Commer. Res. 23 (4) (2023)
Leonardo Forzoni, Claudio Buffagni, Simone Guercini
Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation. ICETM (2018)