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Let's play! Gamification as a marketing tool to deliver a digital luxury experience.

Matilde MilanesiSimone GuerciniAndrea Runfola
Published in: Electron. Commer. Res. (2023)
Keyphrases
  • user experience
  • game mechanics
  • software tools
  • long term
  • data mining
  • learning process
  • social media
  • serious games
  • high tech