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Educational Marketing Strategic Approach in a Diagnostic Imaging Company: from Global perspective to Local implementation.
Leonardo Forzoni
Claudio Buffagni
Simone Guercini
Published in:
ICETM (2018)
Keyphrases
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diagnostic imaging
case study
data mining
decision making
long term
website
viewpoint
educational technology
customer retention
search engine
customer relationship management
short and long term
social media
serious games
business strategy