Silvia Zaharia

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 7

Top Topics

Omni Directional

Home Environments

Usability Studies

Online Shopping

Top Venues

Publications

Silvia Zaharia, Jasmin Asici
Exploring the Impact of Virtual Influencers on Social Media User's Purchase Intention in Germany: An Empirical Study. HCI (37) (2024)
Larissa Brümmer, Silvia Zaharia
Smart Fitting Rooms: Acceptance of Smart Retail Technologies in Omni-Channel Physical Stores. HCI (26) (2022)
Elena Adolphs, Silvia Zaharia
Consumers' Acceptance of a Voice Commerce Application in FMCG in Germany, U.S. and U.K. HCI (22) (2021)
Silvia Zaharia, Matthias Würfel
Voice Commerce - Studying the Acceptance of Smart Speakers. IHIET (Paris) (2020)
Silvia Zaharia, Matthias Schmitz
Customer Experience in Online-Retailing - An Analysis of the Main Segments in German Online-Retailing. AHFE (10) (2019)
Silvia Zaharia
Online Shopping Motives - An Empirical Investigation of Consumer Buying Behavior in Germany's Main Online Retail Segments. HCI (23) (2019)
Silvia Zaharia, Daniela Kauke, Ella Hartung
Eye-Tracking Analysis of Gender-Specific Online Information Research and Buying Behavior. HCI (24) (2017)