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Exploring the Impact of Virtual Influencers on Social Media User's Purchase Intention in Germany: An Empirical Study.
Silvia Zaharia
Jasmin Asici
Published in:
HCI (37) (2024)
Keyphrases
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social media
user interface
user interaction
virtual environment
end users
viral marketing
social networks
social networking
user preferences
user profiles
virtual world
user feedback
quality control
user centric
information diffusion
online shopping
recommender systems