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Ruijiao (Rachel) Yang
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Mobile Devices
Eye Tracking
Search Behavior
Usability Testing
Top Venues
AMCIS
HICSS
HCI (7)
HCI (13)
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Publications
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Soussan Djamasbi
,
Adrienne Hall Phillips
,
Ruijiao (Rachel) Yang
An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices.
AMCIS
(2013)
Soussan Djamasbi
,
Adrienne Hall Phillips
,
Ruijiao (Rachel) Yang
Search Results Pages and Competition for Attention Theory: An Exploratory Eye-Tracking Study.
HCI (13)
(2013)
Adrienne Hall Phillips
,
Ruijiao (Rachel) Yang
,
Soussan Djamasbi
Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages.
HICSS
(2013)
Soussan Djamasbi
,
Adrienne Hall Phillips
,
Ruijiao (Rachel) Yang
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y.
HCI (7)
(2013)