Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages.
Adrienne Hall PhillipsRuijiao (Rachel) YangSoussan DjamasbiPublished in: HICSS (2013)
Keyphrases
- web pages
- search behavior
- search engine
- website
- web search
- search logs
- web users
- search strategies
- query logs
- web documents
- keywords
- web search engines
- visual search
- web content
- search tasks
- sponsored search
- visual features
- search sessions
- user search behavior
- information seeking
- query expansion
- search result
- web server
- user behavior
- search queries
- web mining
- evolutionary algorithm
- log files
- keyword search
- query suggestion
- online advertising
- object recognition
- information retrieval