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An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices.
Soussan Djamasbi
Adrienne Hall Phillips
Ruijiao (Rachel) Yang
Published in:
AMCIS (2013)
Keyphrases
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mobile devices
mobile phone
desktop computers
mobile learning
context aware
mobile computing
smart phones
small screen
website
behavior analysis
mobile applications
video conferencing
mobile technologies
location based services
mobile users
data sets
mobile robot
keywords
genetic algorithm