SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y.

Soussan Djamasbi Adrienne Hall Phillips Ruijiao (Rachel) Yang

Published in: HCI (7) (2013)

Keyphrases

mobile devices
mobile phone
context aware
computing devices
information retrieval
mobile learning
tablet computers
learning algorithm
generation process
social networks
information systems
smart phones
communication technologies
wifi
embedded devices